Mike Snyder takes helm as CEO, Brad Lob named chief marketing officer at Associated
WICHITA , Kan. – Effective Aug. 18, Mike Snyder, chief operating officer at Associated, takes over as chief executive officer of the Wichita-based integrated marketing communications agency. In addition, Brad Lob, senior vice president, steps up to the role of chief marketing officer.
Snyder replaces Bruce Rowley as CEO. Rowley has spent four years at the employee-owned firm and left Associated to become the global director of branding and communications at Invista Apparel, a subsidiary of Koch Industries, Inc.
As Associated's CEO, Snyder assumes overall responsibility for the day-to-day operations and direction of the agency. He supervises the agency's department managers to assure that Associated remains financially stable and profitable.
As chief marketing officer, Lob will work side-by-side with Snyder, analyzing client needs and opportunities, assisting in the development of marketing communications plans and leading Associated's new business activities.
About Mike Snyder
Mike Snyder has 14 years of public relations and marketing experience that across a broad range of organizations. Before joining Associated in Sept. 2003 as senior vice president, Snyder was the director of marketing communications at Allen, Gibbs and Houlik, a Wichita-based consulting firm. While at AGH, Snyder led the firm's efforts in direct market research, advertising, public relations, new media and internal communications.
Snyder also as has experience as the business and marketing director of Gateway, Inc., a non-profit organization based in New York City. In addition, Snyder is currently serving as a public affairs officer for the United States Marine Corps Reserve. He has more than 10 years of service with Reserve at various public affairs posts.
Snyder holds a bachelor's degree in public relations from the University of Oklahoma and a master's degree in integrated marketing communications from the University of Kansas. He is Accredited in Public Relations (APR) by the Public Relations Society of America.
“I am extremely pleased to have Mike as our CEO,” said Susan Leasure, executive vice president and board member with more than 30 years at Associated. “His honesty, integrity and immense desire to do the job right the first time will serve the agency and our clients well.”
About Brad Lob
Brad Lob joined Associated in February 2005 as senior vice president. A veteran of food-industry marketing with more than 20 years of experience, Lob has led successful marketing campaigns from both sides of the corporate-agency equation.
During his career, Lob has overseen the development and implementation of numerous new product marketing campaigns on behalf of internationally prominent food companies such as Pizza Hut, Pillsbury, Burger King, H.J. Hienz Company and others. Before he joined Associated, Lob was senior director of business development for the Kansas City office of Sullivan, Higdon and Sink.
Lob's career is highlighted with honors and achievements, including being inducted into the Pillsbury Director's Club several years in a row; winning the “Fast Track Award” while at H.J. Heinz; and being a recipient of the “40 Under 40” award from the Wichita Business Journal in 2001.
Lob received a bachelor's degree in business administration with a minor in marketing and economics from Baker University, Baldwin City, Kan.
“Brad has been intimately involved with most aspects of our business over the past year and a half since joining us, and will be a key partner in continuing to create great work for our clients,” said Snyder. “Moreover, he has the drive and motivation to help keep Associated moving along the strategic path we've articulated; it's an aggressive one. Brad's promotion recognizes his ability to lead both our clients and our internal team of marketing and creative champions.”
Associated is unexpected. We are 45 professionals from leading agencies
and clients around the world assembled in Wichita, Kan. We provide world-class
marketing ideas for clients who value the role that marketing can play in their
aggressive growth. We fully combine marketing, strategic planning and research,
creative advertising, public relations, sales promotion and other communications
elements for the most effective results.
Our ideas and value are UNEXPECTED.
Our client service approach is UNCOMPLICATED.
Our ownership is UNTETHERED to the manipulation of agency holding companies.
Visit us on the Web at www.meetassociated.com.
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