| Brad Lob joins Associated as Senior Vice President
WICHITA, Kan. -- Veteran food industry marketer Brad Lob has joined Associated as senior vice president.
With more than two decades in the foodservice and quick service restaurant industries, Lob brings to Associated extensive experience leading successful marketing campaigns from both sides of the corporate-agency equation. During his career, Lob has overseen the development and implementation of numerous new product marketing campaigns on behalf of internationally prominent food companies, such as Pizza Hut, Pillsbury, Burger King, H.J. Heinz Company and others.
Most recently, Lob was senior director of business development for the Kansas City office of Sullivan Higdon & Sink where he managed the Pizza Hut account and developed strategic marketing plans for all Pizza Hut markets.
Lob’s career is highlighted with honors and achievements, including being inducted into the Pillsbury Director’s Club several years in a row; winning the “Fast Track Award” while at H.J. Heinz; and being a recipient of the “40 Under 40” award by the Wichita Business Journal in 2001.
Lob received a bachelor’s degree in business administration with a minor in marketing and economics from Baker University, Baldwin City, Kan.
“Brad brings to Associated an impressive arsenal of experience,” says Bruce Rowley, the firm’s president. “Brad’s track record further reinforces Associated’s ability to deliver sophisticated marketing communications strategies that yield real market results. We’re pleased Brad has chosen to join our growing team of professionals.”
Associated’s team of 40 professionals is headquartered in Wichita and specializes in helping rapidly growing companies achieve their aggressive marketing and business development goals.
Associated is one of only a few integrated firms in the Midwest that can provide full-service offerings in strategic marketing communications planning, creative advertising development, media planning/buying, interactive marketing, public relations, sales promotion and other marketing and consulting services that growing clients require. More information about the firm can be found at meetassociated.com.
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